10 reasons a restaurant or club would want a direct relationship with an importer, winery or distributor

1. Access to exclusive or rare products that may not be available through other channels.

2. The ability to offer unique or high-quality products that set the restaurant or club apart from competitors.

3. The ability to purchase products at a lower cost due to reduced distribution costs. (where legal)

4. The opportunity for the restaurant or club to create a customized menu or wine list that appeals to their specific customer base.

5. The ability to build a personal relationship with the importer, winery, or brand, which can lead to more favorable terms and discounts.

6. The opportunity to participate in special events, tastings, or other promotional activities.

7. The ability to offer private label or custom-branded products.

8. The ability to offer special deals or promotions to customers.

9. The ability to offer certified organic or biodynamic products.

10. The ability to offer sustainable or environmentally friendly products.