Action plans for 5 ways to introduce new wines to your guests in your restaurant

Action plans for each of these suggestions

1. Wine Tasting Samples: Action Plan: a) Choose a few new wine selections to feature for the tasting. b) Train service staff on the new wines and their taste profiles. c) Tell the guest a little bit about the wine and then offer them a taste. d) Implement the wine tasting as a standard offering for guests or as a special event.
2. Wine and Food Pairings: Action Plan: a) Evaluate current menu items and determine which dishes could benefit from new wine suggestions. b) Choose new wine selections that complement the dishes. c) Train service staff on the new wine and food pairings. d) Add wine suggestions to the menu or have service staff make recommendations to guests.
3. Special Wine Menus: Action Plan: a) Choose a selection of new and unique wines to feature on the special menu. b) Create descriptions and suggestions for pairings for each wine. c) Print and distribute the special wine menu to guests. d) Train service staff on the new wines and their descriptions.
4. Wine Education: Action Plan: a) Choose a selection of new wine offerings to focus on. b) Research and gather information on the new wines, including taste profiles, production methods, and interesting trivia. c) Organize training sessions for service staff on the new wine offerings. d) Encourage service staff to share their knowledge and recommendations with guests.
5. Promotions and Specials: Action Plan: a) Choose new wine selections to feature as specials or promotions. b) Determine the promotions or specials that will be offered (e.g. discount, buy one get one free, etc.). c) Train service staff on promotions and specials. d) Promote specials and new wine offerings to guests through various channels (e.g. in-store signage, email newsletters, social media, etc.).